When a French-inspired wine estate in the heart of the Stellenbosch winelands was taken over by French multi-national, Advini wines, it was time for a major brand overhaul. From the brand home to the logo, from colour palettes to wine palettes, with labels and leaflets and everything in between; this was a top to bottom brand upgrade. Capturing global collaboration and local innovation, L’Avenir’s new visual identity lives up to its pedigree as a world-recognised wine from the Wineland’s Golden Triangle. The resulting design language is as unique and singular as the estate itself.